Refreshing one of those “thought-it-would-do-better-than-this” posts is the key for Day 21 of 31 Days to Build a Better Blog
(affiliate link). After you’ve been blogging awhile you start seeing some posts that are consistently popular, and other posts that are inexplicably poor performers.
Look for reasons why the post is performing poorly – bad title, poor formatting, outdated information, etc. Your challenge today is to update an older, poorly performing post. Take an honest assessment of how to improve it.
Thoughts for improving your older post are included in the ebook, and I recently purchased the newest problogger book, The Copywriting Scorecard (affiliate link) and I think it would be perfect for this type of exercise. I am going to be printing out this book tomorrow and working through some of the posts on this site that were written in rush and need to be fixed.
Thanks for the link to the Copywriting Scorecard. This is something I really need to work on; I’ll probably get it soon.