In 31 Days to Build a Better Blog (affiliate link)Darren talks about the fact successful bloggers are often bold enough to share their opinions – sometimes strong opinions! I’ve said it time and time again with my consultation clients….if people only wanted the facts they would read the encyclopedia. Readers come to blogs for opinions, thoughts on how certain facts might apply to real-life situation, and to hear your spin on a subject.
So, for example, instead of just announcing a new change with Examiner, I took the time to explain what it meant, why someone might choose to stay with Examiner, and how to maximize your earnings there if you chose to apply. It’s a very popular post and one that I get lots of comments and emails about.
Almost any topic can have the potential for an opinion piece, even if it doesn’t seem apparent right away. Some topics – politics for example, have clear opinion relevance. For other topic areas you might have to get a little more creative. How could blogging be open to opinions or controversy? It’s shocking, but I barely got 10 posts into this site before I had a strong comment response to a blog post and it definitely created a lot of strong opinions.
The fact is, once people see an opinion stated, they are more likely to give their own opinion. That can create a very interesting dialogue with your readers. So are you ready?
Challenge – Create an opinion post for your blog. It can be as simple as a review of a product or book, or as daring as tackling a controversial subject in your topic area. Just remember – kindness goes a long way towards smoothing feathers ruffled by different opinions. So get out there – put your two cents in!