“The laborer is worthy of his hire.” ~Luke 10:7
There has a lot of conversation in the past few months about blogging as a business and what bloggers can charge for various things. Whether they SHOULD charge for things. How much they should charge. Why some bloggers don’t make money and whether bloggers who “work for free” will impact the ability of other bloggers to make money. Oiy!
So what is my philosophy about it all? There are two main points that I think this verse highlights and I agree with.
A Blogger Can Have Value and Worth for a Company and Deserves to be Paid for That
Yes! When a blogger is performing a duty or task for a company, whether advertising, outreach, writing copy, putting together video ads or other public relations and marketing promotions, a blogger deserves to be paid for those efforts.
I will be honest with you…while I absolutely LOVE writing, website creation, etc. I love being home with my children even more than that. Which requires enough money to keep them out of daycare. 🙂 Pure and simple.
Having said that, there is another implication in this verse that I think bloggers need to be willing to examine and truly OWN. An implication which I wholeheartedly agree with.
A Blogger Should be WORTH the Hiring
In this verse we hear about a laborer who’s work was worthy of hire. If you are not a good writer, you will never be hired to write copy. And you cannot be upset about that.
If you only have 15 followers on Twitter, you are probably not WORTHY of the hiring for a Twitter Party. If you only write on your blog once a year, don’t be angry that advertisers aren’t knocking down your door (or inbox).
So the idea is a two-fold look at the same coin. Have something of value. And then no one will complain about paying the price of that value.
Take my big “Making Money” ebook for example – it is priced at $25. Rather pricy for an ebook. Yet in all the copies I’ve sold since it’s release in December, I have never had a single person say it wasn’t worth the price. In fact, the number one comment I’ve heard back was “It was worth every single cent.” The laborer was worthy of the hire.
Have an excellent “product”. Expect a quality price. Deliver above expectations as much as you are able.