In 31 Days to Build a Better Blog Darren talks about the importance of key pages on your blog and how identifying and updating these pages can be so important. Make a list of the ten most important pages on your blog – perhaps the About Page, the Front Page, etc. Use your stats or analytics to determine which posts get the highest traffic on your site – these might be key pages on your site as well.
What does your front page say about your blog? Is it obvious what the blog is about from this first impression? Does it clearly lead to other important pages on your blog? Can readers find everything they need from this first page?
One of the things that I am most impressed about with the new Headway theme I’m using on a few of my websites is the ability to customize the sidebars. I can have different widgetized sidebars in the front page than I have on the other pages – allowing me to easily personalize what I want readers to see on that front page.
Refresh your most active pages, even if you don’t rewrite the content, on the posts that bring in consistent traffic. In my case, I had a post on angengland that was one of the very first posts I wrote and it gets thousands of hits a month and has hundreds of comments. So the first time I went through this challenge I didn’t change the original content, but wrote an updated post related to the first and linked to the new post. Today I am putting in a call to action, reminding readers that they can subscribe to my blog or purchase my ebook for more information on this topic.
Challenge – Go make a list of ten most important pages on your blog and update them. Let us know in the comments if you get stuck on a certain page or want more ideas for updating them and we’ll try to answer you in the comment field!
Jody says
I just did this on my site a few weeks ago. My most popular page- by far- is about visiting Financial Peace University (Dave Ramsey) in Brentwood, TN. So I decided to create an e-workbook for people planning to do their debt free scream from the lobby. It will be free as 1) a way to “pay it forward” and 2) to bring in readership.