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May
23

Five Essential Elements of Good SEO

There are five main components of SEO that a writer must keep in mind when writing for the web. Or rather, when writing any blog post, website article or copy that will be placed anywhere on the web – even though it is written for a human being to read. The truth is, if a writer does not have basic SEO techniques no one will find their blog post or article.

SEO Tip #1 Clear and Relevant Titles

If you ignore everything else in this post, please do not ignore this. You must have a clear and concise title. Otherwise it doesn’t matter how brilliant you are, no one will ever find your website except, perhaps, a handful of your close friends.

For example, I could have titled this blog post “Be Like the Pied Piper” – a clever twist of words referencing drawing a large amount of followers to your blog or website. However, if I were going to type in a search term into Google to find the information in this blog post, I would search “Good SEO Essentials”.  Therefore, those are the words that should be in my title. Google does not have much as a sense of humor, unfortunately.

See Kelby Carr’s (@TypeAMom) article for more details about SEO savvy titles.

SEO Tip #2 Introduce Your Topic Specifically

Unfortunately, most of today’s readers want to know what you are going to talk about and they want to know NOW. They will not spend two minutes (or two paragraphs) trying to figure out what your post is really about. They want to know whether it is going to tell them what they want to know. Soon. The first paragraph of your blog post should introduce your topic (and probably look very similar to your title) immediately. Be cute and witty later. After you’ve hooked your readers.

SEO Tip #3 – Focus The Topic of Each Post or Article

As @HeatherSolos pointed out at a Twitter Site-Warming Party, keeping a narrow, clear focus on each specific blog post will naturally produce strong keywords. There is a huge difference between writing about “Labor Pain” and writing about “Benefits of Massage During Labor” and “How to Use Massage During Labor“. Notice, those are two seperate articles. You can see how the keywords and keyword phrases fall naturally into place, because I have kept the focus of the article very specific.

SEO Tip #4 Use Subheadings To Increase SEO

As demonstrated in this blog post, subheadings are highly useful. They keep you tightly focus on your post topic because you can quickly tell by the subheading if you are veering off course. For example, if the subheading for this paragraph had said “Adding Affiliate Links to Your Blog”, but my title is about five basic SEO tips, than it is obvious I am moving off to a different topic.

Subheadings also break up the blog post, allowing readers to more easily skim your post and read online. If a block of text is too long, readers will give up before finishing your post. Subheadings also allow you to restate your keywords again. In the blog post I thought about using “Five SEO Tips” as the title, but instead chose to use that in my subheadings.

SEO Tip #5 Use Keywords Naturally

No one wants to sound like they are a robot spitting out keywords to serve Google Adsense. There are plenty of those types of websites out there for sure! But good, human-driven, high-quality content does not have to ignore search engine optimization – rather integrate it organically throughout the blog post or web article.

For example, in the Labor Massage article I mentioned above, the introduction could have said, “How my husband helped me while I was having my baby.” While that is certainly a valid introduction, you can see how this introduction, “Using massage to comfort a mother during her labor has been proven to help in many ways. See the benefits of touch for a birthing woman.” places several of the keywords and keyword phrases right at the top when readers are trying to figure out what the article references.

Remember to use good SEO techniques, even if they are just these five basics, when writing your blog posts and articles so you will be found by the readers you want to attract. Someone out there is looking for what you have to say – will they find you?

Additional Articles:

Why is SEO (Search Engine Optimization) Important?

SEO Tips for Bloggers – Notes from a Conference Session I Taught

May
20

Can You Make Money Writing for Hubpages?

Hubpages is a Squidoo type website where members can create individual webpages, called Hubs, and earn money directly into Adsense and other affiliate or ad accounts. There is definitely a potential to earn money through Hubpages so let me go through some of the how-to’s, whys, benefits and potential downfalls of hubpages for you. You can see some of the hubpages I’ve put together by checking out my Hubpages Profile. (Note – if you sign up after clicking that link I do get a small credit for the referral.)

How to Start Writing for Hubpages

Sign up and create an account. Everything is explained very step-by-step and I have found the hubpages VERY easy to put together. I like to put my little off-topic ideas up there that don’t really fit in anywhere else I write at. I’ve also reworked and expanded some of my articles previously published elsewhere. Easy, easy, easy.

Each component of the hubpage is easily added or deleted using the Module editor feature. Easy. SO easy. And, it’s like having a miniature website all your very own with none of the management/server/etc issues because Hubpages owns the website.

How Does Hubpages Pay?

The revenue modules (Amazon, Adsense, etc) are split 60/40 between you and Hubpages website. So if you have 100 people visit your hubpage one week, 60 of those page impressions will show an Adsense block with YOUR adsense information (ie YOU get the money if someone clicks the ad) and 40 of them will see an Adsense block with the company information (ie Hubpages gets the money). 60/40 is a decent split from other sites I’ve seen.

Benefits of Writing for Hubpages

It is easy to put a hubpage together. They go together rather quickly, and it’s easy to tackle the writing in a module- by-module way. Also, if the idea of putting together an entire website feels overwhelming to you, then consider making one hubpage. Then later, when you have time, make one more. And then one more. :-) Because each hubpage is individual, you are finished with THAT hubpage as soon as you finish it. As opposed to this website which is never finished. Sort of like my laundry. Ugh.

Probably one of the best parts about Hubpages is that your content is completely yours at all times. Which is significant if you ever want to reuse the material elsewhere at a later time.

Are There Downsides of Writing for Hubpages?

As with all web content sites, you end up sharing some of the revenue with the website owners. But, as I said, 60/40 is a rather generous split, and the revenue comes to you daily. I can check and see which hubpages are getting adclicks, see immediately when someone purchases a theatre makeup kit from Amazon.com using my affiliate link, etc. I have found that for me personally, Amazon affiliate links were more successful than adsense, but one of my colleagues average $300 in revenue from a single hubpage so that is very significant. I’m not there yet with hubpages, but I’m working on it! *laughing*

My colleague supports her and her daughter as a single mother from her hubpages and writing at BellaOnline. Amazing. She said she has over 300 hubpages, which is similar to the number of articles I have at Suite101. Her income from Hubpages is currently higher than my income at Suite101 but my traffic and exposure at Suite101 is higher, so it might be a trade off.

I found Hubpages easy to write, a joy to put together, and I love the fact that you keep all rights at all times. Unlike many of the other content sites currently available.

May
19

How to Write From Home – Freelance Print, Web Content, Blogging or Websites?

There are so many ways to make money from home using words. Truly. I’ve dabbled in most of the ways now over the past three years, so I want to share the basics of each with you now.

Print Magazine Articles Pros and Cons

While there are those who will tell you the economy over the past year means that print jobs are impossible to find, especially for beginners, I do not believe them. And I’ll tell you why. Because up until last September I had never sent out a single article query at all. I sent five out in September, hugely pregnant and about to give birth. Of those five queries I sold two articles, and got two rejections. I’ve since sold one of the rejecting articles elsewhere, although the other is still looking for a home.

One of the articles I sold was to a trade magazine. In the follow-up after the printing of the first article, I pitched another idea to the editor. By the time that article had printed I was also given an article on assignment and encouraged to submit additional article ideas! This magazine, at least, is interested in my writing. I think that print magazine jobs are available, and available to beginners, however I believe that the queries will have to be sharp, and the articles submitted will need to be spot on. When competition is fierce, the quality must be stellar.

The benefits are that the payoffs are usually much larger than the one-time payoffs you see with web writing. The downside is that the payoffs come after querying, sometimes writing on speculation (ie for free with no guarantee of a sale) and sometimes payment doesn’t come until after the article is published….months later.

Pros and Cons of Web Content Writing

There are SO MANY web content sites just waiting to pay you to put words down into cyberspace. You create the sentences, and they publish them and give you money. Sometimes. Hopefully. There are many, many sites on the web and not all of them pay, pay well, or allow you to keep the rights to your work. I’ve highlighted a few of the sites I am personally familiar with on my website so far, and will be posting additional posts in the coming weeks.

The benefits of web content production is that your job is usually fairly simple. Write the words. No managing, no technical crap to deal with, no registration, domain, server, traffic, etc issues. You write. You get paid. It usually is just that simple.

The downside is of course that you are not getting paid the full amount. If your article is making that website $10 per year, you will probably only be getting paid a small fraction of that. Sometimes frightfully small, but sometimes generous – each site is different. And therein comes the other consideration – if you are producing web content for someone else you must play by their rules. That is, you have to write the topics they allow, in the style they allow. Sometimes it is a good fit, and sometimes it isn’t.

Writing a Personal Blog or Website

Some people may decide they do not want to want articles or blog posts for someone else but would rather write on their OWN blog or website. The benefits are obvious – you get to write whatever you want, however you want, and whenever you want. And every nickel that comes in to the website as a result is yours to keep.

However, you may not know how to write in a way that will bring in readers because search engines do not tend to pick up on creative analogies or witty titles. Writing for a website that teaches beginning web writers can be a huge benefit, especially to someone starting out. Also keep in mind that many large web content sites bring in thousands, or millions, of readers each month and your article may get ten times the traffic there as it would on your personal blog. 40% of a hundred ad clicks is more than 100% of ten clicks, isn’t it? Still, there is something immensely satisfying, though more than-a-little scary, about writing for yourself.

So there you have it – the three main ways to make money writing from home. Do you have a preference? Do you dabble in all the forms like I do? Which do you find the most profitable for you?

May
18

When it’s Time to Let-Go – Balancing Time For Self and Time For Others

Sometimes as a professional web writer you reach the point of being totally and completely maxed out. That’s where I am. I’ve been working through a series of great information about blogging successfully and it’s made me realize that I do not want to write for other websites forever. I love writing here on my own website! There is something very exciting about putting the words out there on my own behalf for a change. Granted, the money isn’t all that great yet, but it’s getting there as I begin to implement some tips for success, and really just continue to share my heart with you guys.

And speaking of heart, I have another project on my heart. A huge one. Something I am passionate about big-time. But in order to make room for that, especially now as I enter my first year of homeschooling, I am going to have to let something else go. And man, you have no idea how tough that is for me to say. I am the queen of juggling! The type-a mom who has it all together, can never say no, is eager to help you out and ready to work for you.

Change Your Rates – Increase if Necessary

I’ve informed my private contract clients that my rates have increased – I am now charging $.15 per word for web content and no less. Most of them are staying with me and, in fact, I got two requests for articles just yesterday. For the rest of them, we parted on good terms at least, and I am happy to turn that focus elsewhere. I also let one of my web-writing positions go and decreased my efforts at a couple of the others. Future, here I come!

Make a List to Help You Eliminate Tasks

So how did I decide where to continue to focus? With so many options available, so many sites ready to take my words and pay me for them, how did I choose where to set my sights? I made a list. It sounds stupid, but it’s true. I made a list of every website I was currently writing for and every website I wanted to be writing for. Next to each name I put the number of words per month required. This was an easier measurement for me since I post/article size varies site by site. Then next to that I put down what I had been averaging in terms of pay. Then I prayed about the list. Then I put stars next to the sites I thought had the most potential. Then I put stars next to the sites I felt the most passionate about.

Then I slept on it. I think that’s important. Give yourself a chance to hear the answer you are praying for. In the morning I showed the list to my husband. One of the sites doesn’t pay high per post, but I feel so passionately about it, find the requirements exceptionally easy to meet, and it has potential so I kept it. The next day (Yes, the next day!) I made $30 in affiliate sales from a single post, in a single day. Sometimes when you have the passion for something that is enough. But sometimes it isn’t, and so the balancing act begins.

You have to make the decision for yourself. Find what you are passionate about and what you being compensated for, and focus your efforts there. Sometimes the two aren’t exactly the same so you devote energy into something you care about. And sometimes, unexpectedly, those efforts pay off in ways you never expected.

Now I am interested to hear - How do YOU decide what to focus your time and energy on? What steps do you take to trim your list a bit? How do you balance it all?