The first post of Darren’s book, 31 Days to Build a Better Blog, he has you define your blog. It’s so important to do this step because otherwise you end up with a blog like mine where it starts out as one thing and morphs into something completely different. Which I guess is ok – but you’ll be a lot further ahead in the long run if you get started on the right track.
The tool used in Day 1 to define your blog and set it’s purpose is the ‘elevator pitch’ which is supposed to be a description of your blog in the length of time it would take to ride in the elevator with someone. Think two or three sentences that answer the question, “What is your blog about?”
The best elevator pitch I have constructed is for Untrained Housewife – and it’s no surprise that it is the blog that’s garnered the most attention, and grown faster than ever. Want to hear it?
“Untrained Housewife is a community site dedicated to encouraging and supporting homemakers in every aspect of parenting and home management.” If I have time for another sentence or two I’ll add – “It’s a place for engaged parents to come together to recapture the lost knowledge of previous generations. Do you feel untrained to deal with your home and family sometimes? You are not alone!”
According to Darren, you should use the information gleaned from your elevator pitch in your tagline, your About page, even business cards at conferences and things. I loved the suggestion to add it in your email signature. In fact, if you frequent forums I would suggest adding a brief description of your blog in the forum signature line as well!
Do you have your elevator pitch down yet? Feel free to leave it here in the comments section so we can check out your blog. Still trying to develop it? Tell us what your blog is about and maybe we can help you flesh out your ideas.