SEO tips and secrets! Learn successful SEO is 30 days or less! 100 Keywords Guaranteed to Make You Money!
The buzzwords and phrases are prolific and, frankly, can be overwhelming for new website owners or writers trying to make a living online. Why is Search Engine Optimization important? What is all the keyword hype about and why should you pay attention? Lets look at the top five reasons provided by my friend, who’s a long-term SEO freelancer, for learning, and using, good keyword SEO techniques.
Keywords tell your audience what your content is about.
Remember that online viewers have a short attention span. If they cannot figure out what you are talking about, what they will learn, and why they even want to bother in the first paragraph or two, they will quickly click to a new website.
Accurate Keywords Help Increase Revenue Through Proper Ad Alignment
Sometimes as a publisher, you are targeting a specific high-paying keyword phrase in hopes of increasing your overall revenue. In order to increase the likelihood of attracting the desired ads, you will need to make sure you are using the proper keywords. This doesn’t happen by accident, but rather through effective keyword research.
Search Engine Optimization Increases Your Readership
If your readers can’t find you, they won’t be reading your web content. Drawing in a larger number of readers can only happen if you are writing in such a way that your customers or readers can find you. And of course, the more people who visit your website or blog, the greater your chances are to make money.
Search Engines Will Rank Your Content Better With Good SEO Techniques
Since most people find blogs, websites or articles through search engines or SEO like Yahoo, Google or others, publishers need to make sure they are writing content that can be found. The proper use of titles, subtitles and clear focus on each page, are essential for helping search engines find and rank your content quickly and properly.
Using A Strong Keyword Strategy Helps Readers and Writers
As a web writer, having a strong keyword research strategy in place can help you narrow your focus. You don’t wonder “What am I going to write about next?” because you have your keyword phrases researched already. Your readers are able to read high quality, well-focused content, while you are able to write your content easily in a way that will be not only discovered, but appreciated.
Additional Resources: Website Optimization by Andrew King
Laurie Pawlik-Kienlen says
These are great reasons why SEO is so important – thanks, Angela! It can be difficult to get used to writing with keywords in mind — espeically if you’re accustomed to writing for print publications — but once you get used to it, it gets so much easier. Like any good habit 🙂