This post is part of the Twelve Steps to Success series. I’m so excited about doing a brainstorm hand-on session at this year’s Type-A Parent Conference. I love creating a million brilliant ideas for people.
What I’ve learned over the years is that even if you don’t have a specific niche, you need to have a core message. Think about the food bloggers you know. Each has (or should have) a unique focus…that CORE message that adds a filter over their blog coloring everything they do with that particular hue. Home-Ec101.com for example is all about figuring out the simple basics. Blissfully Domestic is the smart girl’s guide to life. Untrained Housewife focuses on recapturing the lost arts of self-sufficiency and old-fashioned living. We have a core message that makes our perspective unique.
Benefits of Knowing Your Core Message
Easier to write. You might think it’s easier to write when you’re told “Oh, just write about anything.” but as anyone who’s ever sat down and stared at a blank computer screen can tell you, that isn’t the case. It’s so much easier to write when you have a little more focus. “Write a post about homeschooling preschoolers.” So much easier!
Better audience relatability. When my Untrained Housewife readers know that my articles will always help increase their self-sufficiency or relearn one of the “lost arts”, they know they can relate to the theme (or core message) even if they can’t relate to the specific topic. I recently posted about our broody hens and what to do with them. That message was shared a lot, even by people with no chickens, because it reflected the core message of the site.
Easier for potential sponsors, brands, and companies to find you. It’s easier to be found when you have a clear core message and value. If there is a brand that deals with making things easier for active parents, or old-fashioned hobbies, self-sufficient living, and DIYs you know that Untrained Housewife is probably a good fit! If my site didn’t have that strong core message it would be more difficult for a brand to know whether to spend time approaching me or not.
Core Message is Not Your Niche
Think about it. Untrained Housewife (for example) covers a wide range of topics or niches. Food. Health. Crafts. Gardening. But always the focus is on simplifying the process, increasing self-sufficiency, and being actively present as a family. That focus is the core message. It goes beyond your niche or topic area.
What is your core message?