I recently did an interview with Deborah Anderson of Social Web Cafe and I wanted to make sure you guys see it because I talk a lot about what I did wrong, and right. It’s only 25 minutes, but this interview will give you great insight into how my first ebooks flopped, and why my next ebooks earned five figures, even before the Kindle-craze.
Choose a Smart eBook Topic
You want your eBook to do one of three things:
1. Save people money
2. Save people time
3. Teach people a new skill
Ideally your ebook will do MORE than one of these three things, but for a successful non-fiction ebook, you will see that they fullfill one or more of those three areas.
Have a Smart eBook Hook
You need your eBook focus to avoid the two greatest mistakes that beginner eBook authors make. They either have an eBook that is too broad, or they have an eBook that is too narrow. By finding that sweet spot of a focus that makes sense for your audience and fullfills a concrete, definable end goal, your readers will buy with better confidence.
Using my eBook, 30 Days to Make and Sell a Fabulous Ebook as an example, the title clearly demonstrates this principle. There’s an inherent promise built into the book – If someone buys this book they will be able to make, and begin selling, a FABULOUS eBook within 30 days.
Connecting With Others for Your Ebook
If you are going it alone you are not working as smart as possible. You should be partnering with others who are also working! Whether it’s through writing sprints, help with professional aspects that are challenging for you, or even crowd-sourcing with your audience! You can work a lot smarter when you are tapping into the wisdom of those around you.