Start spreading the news! In other words – sometimes “write it and they will come” is not the best assumption for bloggers. Write it and then tell people about it! Now that is more like it.
One of the suggestions that didn’t seem to sink in for me so well my first read through 31 Days to Build a Better Blog (affiliate link)was to create a list of the places you are online. Email groups, social media outlets, forums, collaborative blogs, etc. Now you’ve got a go-to list for promoting your new blog post.
Obey the Rules of the Forum but be Creative
Even forums that don’t allow you to promote blog posts in the actual forums posts will usually allow website links in the signature. I love the idea of making this a link to a specific blog post instead of your main blog homepage. Brilliant!
Pitching Your Post
One of the suggestions that Darren mentions – in fact the very first promotion tip on the list – is pitching your post to other bloggers. I’ve always personally been very uncomfortable doing this and sometimes find it annoying when others do this to me.
I think it’s in the tone…if someone who has interacted with my blog in the past contacts me and says “Hey great post about X, did you see when I posted about Y last week?” it’s not bad. But if I get an email that says “Add a link to this post using these keywords and I’ll pay you” I hit delete faster than my kids can undo the organization job I did in their room yesterday.
What do you guys think? Do you regularly (or ever) ask another blogger to link to a post you wrote? Have you have other bloggers do that for you? What are your thoughts about that?
Homework – choose one method from the book and promote your list post from yesterday. CHALLENGE! Choose one method from the book that you don’t normally use and promote your list post from yesterday.