Angela’s Note – Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, as well as several ecourses on marketing. Follow her on Twitter @eggmarketing. I met her at Type-A-Mom and have collaborated on an ecourse with her. Listen as she shares about continuing to GROW.
If you’re like me, you find it difficult to keep up with the changing times. I’m in marketing, so the fact that there’s a new social media tool coming out every five minutes makes it very hard to stay on top of!
How do I do it?
I find people who are smarter than me and let them teach me. I:
- Read blogs by experts
- Attend webinars
- Take online ecourses
I talk a lot on my blog and others about being an expert in your field. This is a necessity, but the other side of the coin is getting the knowledge you need to be that expert. Remember: there’s always someone more knowledgeable than you. Take that as a challenge to bone up on whatever it is you want to learn more about.
So where do I get this knowledge? Since I’m looking for info on internet marketing, public relations and social media, I start with some of the best bloggers:
- Chris Brogan’s Blog is a great source for the latest news and innovations as well as genuine reviews of tools and technology.
- On Social Media Explorer, Jason Falls covers a nice range of topics, from public relations to social media.
- Over on Drew’s Marketing Minute, Drew McLellan gives me great perspective on all things marketing.
Occasionally I feel like sitting in on a teleseminar. They’re too numerous to name here, but I find having a strong presence on Facebook helps me get invited to some really great free seminars on marketing and entrepreneurship. If you have questions, joining a teleseminar is a great way to get answers from experts. You can also take a peak at sites like Zerobounce.net in order to improve your marketing plan.
I also love taking ecourses at my leisure. I actually just launched The Marketing EggSchool to provide business owners with an easy way to learn marketing skills that will benefit their companies. Angela is teaching a course called How to Use Keywords to Drive Traffic for Businesses, so make sure you check it out! The great thing about ecourses is you can take them in your PJs and stop and start as many times as you like.
So where do you get your inspiration and education? Please share with us so we can use it too!
Make a list of 5 to 10 resources you can use in 2010 to get smarter and brush up on your expert status. Add them to your calendar as to-dos to make sure you don’t forget to check them out!
PS Since you’re Angela’s friends, I want to offer you a special deal on courses at The Marketing EggSchool. Right now everything is just $10. This includes:
- Setting Up a Facebook Page for Your Business
- Marketing Your Facebook Page
- How to Create Killer Press Releases
- How to Use Keywords to Drive Traffic for Businesses
- And More!