Angela’s Note: Diane Corriette is a Personal Growth Coach who found the joys of the internet in 2005 and now supports mothers looking to build an online business. She also provides freelance support as Membership Manager of Blog Success http://www.todiane.com.
I have learnt a powerful lesson in life, if I hear something more than twice I need to pay attention.
In one week three people mentioned that I sounded just like my blog – or was it that my blog sounded just like me!
I waited for my mastermind group to meet and I asked them what they enjoy most about reading my blog (big assumption thinking they even read it but I got lucky!) – by the end of the discussion I had learnt something very powerful that I would like to share with you.
Blogging isn’t just about writing reviews and promoting products. It isn’t just about new clients and being search engine optimized so Google loves me – while those things are important I understood that my blog had a voice, it had a soul – it came from me and no one could replicate it. In a world wide web of millions of blogs I really was unique.
But enough about me……Let’s talk about you 🙂 Are you familiar with the voice of your blog? Are you informal and chatty or do you need to remain professional and authoritative? It may take you a while to find your voice but it is a journey worth exploring; here are 5 ways you can help yourself along that journey:
Follow your passion
It is the only way, when you have passion for your blog it comes out in your words. Stick to what you love and finding your voice becomes easier.
Write for your readers
Remember that your readers are real people. Don’t see them as the “target market” but write as if you are talking to a friend.
Know who your readers are
If you have no idea who you are writing for then you will have no idea what to write. Blogging becomes a chore when you can’t pinpoint who it is you want to help.
Always be you
Don’t make up a persona or lie about who you are unless you are ready to keep up that lie for a very long time! It is so much easier just to blog as you.
Never stop searching
If you are not sure about the voice of your blog don’t panic, this is a race with no end. Just keep blogging and you will find it happens quite naturally
When someone hits your blog they are looking for information initially but as they read they are then looking to connect with you. They may want to know your opinion on a particular product, or what you think about the latest celeb gossip – they want to find a person to connect with and as a blogger that is exactly what you can offer. The real you, the voice behind you, the soul that is you that flows out from your blog.
Which blogs do you read and love? What about them do you love? When you can figure that out you will be able to get some idea of the kind of writing style you may enjoy providing for your readers. Always remember your voice may change the more you blog so who you are as a blogger now and who you are 12 months from now may be totally different.
If you are struggling to find your voice leave a comment below and I will take a look at your blog and see if I can help you out.