I did a course about Editorial Calendars for Bloggers at Mom Spark Media and then also ran a live chat discussion about them and wanted to share some of the best tidbits with my readers. Editorial Calendars can be an important asset for bloggers if they are used and maintained.
Types of Posts and Activities to Mark in Your Editorial Calendar
Regular Feature Posts – Perhaps you are the type of blogger who does a weekly feature post such as Mouthwatering Monday or Wordless Wednesday. Planning these in advance on your Editorial Calendar means you’ll be sure to cover a varied topic spectrum, instead of getting stuck posting similar topics over and over.
Seasonal Topics – Seasonal articles and posts can be great traffic pieces for bloggers. Be sure that you plan your blog’s Editorial Calendar ahead of time…you should give yourself at least a 3 week lead time, preferably a month, to capture the most possible readers. In otherwords, your Valentine’s Day posts should have gone up yesterday. *wink, nod*
Resources for Your Editorial Calendar
Here is a new favorite resource for planning out my Editorial Calendar. This is a free, downloadable calendar for bloggers from Blog Energizer. While the link is an affiliate link, and you can subscribe to their monthly membership with tons of fabulous monthly post ideas, the calendar is free. I prefer this one right now because it’s free, it’s a “real calendar”, and it has space for guest posters, topic ideas and even tracking multiple sites.
I have also used MindBloom – an online motivational and task managing tool – with good success in the past. While I haven’t restarted my tree for this year, I plan to when I get back from BlissDom and have a chance to really sit down and mindmap my total year outlook.
I know many people use Google Calendars too, which is nice for automated alerts to your inbox and things, but I find it just one more thing I have to get online to do and it becomes tedious to me. So I still use my mechanical pencils, my large dry-erase calendar board, my moleskin day-planner (yes, mine is kickin’ red like that), and my printable calendars.
Benefits of Editorial Calendars for Bloggers
It’s a huge bonus for bloggers to have an Editorial Calendar. There are so many benefits I think that most bloggers should have at the very least, a rough calendar of sorts.
- Keeps you on task and focused.
- Beats Writer’s Block.
- Helps you monetize (schedule affiliate posts or offers).
- Keeps reader’s interested with fresh or relevant content.
- Helps you notice blogging ruts – are similar titles appearing over and over? You’ll notice when they are written down!
How do you use your editorial calendar? Or do you? What resources have you found helpful in creating your calendar? Are you totally high-tech or a pen-a-paper type of blogger?