Benefits of the Google Plus One 1+ Button
For SEO purposes I think that the Google Plus One button will be beneficial for website owners and bloggers – especially bloggers who have some built in community that will naturally participate in the clicking of buttons and things. If you tend to get a fair amount of Facebook Likes/Shares or Retweets on a post, you should definitely see results with this new Google 1+ Button.
What we know is that the activity on the Plus One Button will effect search engine results and placements. What we don’t know just yet, is how. As with all things Google.
I do feel that visually, a post that may fall in third or fourth results, but is showing recommendations via the 1+ button, will be more likely to get organic searchers clicking through to the site than a third or fourth place result would otherwise see.
How to Install the Google Plus One Button
I’ve seen the button with a site-wide place somewhere like a sidebar, header or footer. And I’ve also seen the button placed at the top and at the bottom of posts. After testing the placement with my brilliant technical friend, Erica Mueller, we found that placing the button in a site-wide location like header or sidebar is much more limiting. You should place the button where your readers and click on more than one individual post, bettering your search engine results for your entire website.
Get your Plus One Button Code from Google Webmasters tools. The top part of the code does in your header script section. Most premium themes have an area specifically designed for adding script codes like this very easily – on the screencast I show you a Genesis Theme.
The second part of the code goes where ever you want to place it on your website. In this case I am testing the button showing up just under/after the title of the posts. Using Simple Hooks for Genesis plug in made it very easy to install the code without having to edit anything outside of the back dashboard. Most premium themes have hooks available – one of many reasons why I recommend using a premium theme.
Here is the full screen cast to see step-by-step how to install your Google Plus One Button.
If you find it helpful, give it a 1+! 🙂