We all know that incoming links can provide benefits for our blog beyond just direct traffic. The SEO value of incoming links from outside sites is important for promoting a blog. It can help boost your blogs rankings – especially in competitive topic areas.
When I was first getting started with Untrained Housewife and AngEngland.com I focused on this a lot more. It helped to get the ball rolling so to speak. I don’t do it all the time, but there are times when being a little strategic in creating your incoming links, can really pay off.
How to Create Quality Incoming Links
So let’s say you’re breaking into a competitive topic area and you’ve written a few related posts. What you can do is to write a wrap-up piece or a couple different summary posts elsewhere on the web, and point back to your current content.
The trick is that you want the content you’re linking from to be relevant and unique. Here’s a few examples I’ve created over the past couple years.
This HubPage is Pregnancy Fitness related and points to a lot of my articles across several sites on how to stay healthy while pregnant. Here is a similarly themed Squidoo Lens that I created with the same intent. While these individual web pages may only bring me a dozen or so direct traffic hits to the articles listed, they work best in a different way. These remote blogs help boost my page rank and search engine results with Google by creating incoming links.
Here’s a couple other examples that might give you tips for how to construct your own incoming links. For example in this recipe I left the main post, as well as the recipe itself, on Untrained Housewife. But used this HubPage to describe another use for the recipe – An Alternative Thanksgiving Sauce idea.
This HubPage links to several of my fragrance garden articles and provides lots of incoming link Google juice for what can be a very competitive topic area.
Here’s a round up Squidoo Lens I created for writers that features several paying site analysis posts that I originally wrote on this blog. It actually needs to be updated because I’ve written several more posts since this was put together, but it served it’s duty.
Other types of incoming links can be created simply by posting the opening introduction paragraph and a simple link back. This is a common way for bloggers to link back to eachother, and is something you can use to your own benefit as well.
Tips for Creating Incoming Links Effectively
There are some tips for creating incoming links that work effectively for you, of course. You don’t want to waste your time and efforts and not maximize your benefits.
- Make sure your incoming links are not nofollow. Many social bookmarking sites are set to create nofollow links so unless you get good direct traffic from the posts there, don’t waste your time.
- Don’t make every link on a remote blog post to the same site unless there are only one or two links. If you have lots of links you want to include, make more than one, unique post.
- Imbed your links in high-quality anchor text. You’ll notice my links are almost always imbedding on a descriptive phrase. You can tell before clicking over that the post will be about. And so can Google.
- Don’t be afraid to link to more than one website. Especially if you write or guest post or contribute in multiple places. Link to one post from each of the sites, as long as the topics are related.
- Link to specific posts and articles. Don’t just link back to your main blog url – link to an actual individual post because the deep links are very valuable.
Where Can You Go to Create Remote Blog Posts?
I’ve mentioned a few good places to post already. Some of them will even generate small amounts of revenue in their own right.
- HubPages – Splits revenue 60/40 and allows one or two affiliate links. Doesn’t allow multiple links to the same site.
- Squidoo – Splits revenue 50/50 and is very flexible in content allowed. Able to post multiple links to the same website.
- Tumblr – Another very easy-to-update posting system that is great for posting little snippets of content with links back. Here’s an example of a tumblr I set up a long while back and haven’t updated in awhile. It was set up to autopost via RSS feed.
- Guest posts – Whenever you guest post on someone’s site ask about their linking policy. Most times you’ll be able to link back to a relevant article – this incoming deep linking is fabulous. Make sure it’s highly relevant and not spammy in number…one or two is probably plenty.
- Twitter and Facebook – At the very minimum you should all be using Twitter and Facebook to promote your blog posts. Connect with my on Twitter and Facebook if you haven’t already, just give me a shout out!
- Untrained Housewife – A site with several categories such as health, cooking, family, self-sufficiency and hobbies, etc that not only welcomes contributing writers with no minimum requirement, but gives 90% of the adsense revenue to writers.
- TypeAParent – Another collaborative site that gives 100% adsense and chitka revenue to writers. Unsure of the current minimums.
What have you written about quite a bit lately that you can link back to in a wrap up post?
Or think about creating back links to some recent content through a xomba or tumblr account, posting intro content with a link back. There are literally hundreds of places where you can create backlinks – make sure you can make relevantly anchored links and that your links will be dofollows and then select a handful that you feel comfortable with. Don’t be afraid to test a couple websites this week, and then test another in a following week.
Do you have a site, method, or collaborative blog you use to build incoming links? Tell us about it in the comments.